Meta Tags and Title Tags .. Why Are They So Important?
Posted by: Melinda Jenkins in Yahoo, website, SEO, Search engine, Page Rank, Google on May 08, 2008
What to know about domain names, meta tags, title tags ...
Domain Names: A cunning move is to register your domain name with all your keywords within it. Here is an example of one such address that uses 63 characters ... http://russian-translators-translate-russian-translations-russia.com/ I have seen another such address that used 263 characters. When visitors come to your website they will be impressed with your clever use of keywords. Another secret I've learned is to use ‘hyphens' not ‘underscores' otherwise your hard work will be wasted.
Title Tags: What are we going to do about the title? Well we are going to utilize more keywords for it. The secret here is to have a long title as well but it must be user friendly toward Google and Yahoo. ....
This is where we can get more keywords crammed in. The best strategy for creating a long title is to make sure that the title works for both Google and Yahoo. The optimal title tag should be thought of as consisting of a primary title (for Google) and a secondary title (for Yahoo!). Your primary title length should be limited to 66 characters, including spaces and punctuation. Your secondary title can be any length up to the point where the full title reaches 120 characters in length. You can create a longer title if you wish, but be aware that anything beyond 120 characters will be cropped in the Yahoo! search results, and no one will ever see it. However if you want to go for 120 character title just repeat the keyword until they are used up.
Meta Tags: Wikipedia definition of Meta tags are HTML elements used to provide structured metadata about a web page. Such elements are placed as tags in the head section of an HTML document. Description and keywords are the most common used meta tags. They help search engines to find data throughout the world wide web. In addition, meta tags help ranking one's site.
Meta description: The description is a very short summary of your website content - around 150 characters, never more than 250. The SE places much importance on this because the enquirer sees all this information. Even the keyword is hi-lighted. Here such words as, Free Best Greatest and Certified are used to their maximum. WARNING: if these or similar are not used Google will take your worst and use that. The result being fewer visitors.
Meta keywords are catchwords that people may type-in in order to search the web for finding certain information. These words should be related to one's site content and listed in the order of importance (limit: 1024 characters)
So if you have to come up with keywords and a description for your site, think about who comes to your site. What would people type-in in search of your service or product. What words would you use if you were looking for your business?
Meta title: Our original title can be repeated here, the keywords contained tell the S.E. how important they are. SE love this meta as it means they do not have to use any of there awesome computing power to see what your page is relevant to. They just read this meta. After all you know what your page is relevant to better then the SE so why go further than this tag.
As indicated, Meta keywords, here we have 1055 characters to play around with. In terms of keywords with the average being 5-10 words we can have it mentioned 1-200 times.
Header (H 1, 2, 3) tags. Headers are not as useableas Metas but will serve a useful purpose for displaying keywords. A trick with these is to make them long. Also after the first ten words, change the font color to match the background. This way only the spider will see them.
Content is king and especially fresh and dynamic content is critical! Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.
Links are good value and you can never have too many of them (ones pertaining to your industry). Lots of domain names can be set up with keywords. They can be up to 66 characters long and can be linked back to the main site. Join forums and get signature links or purchase links from bidding directories like bigweblinbks.com






















