Do It Yourself SEO Tips

Posted by: Melinda Jenkins in website, SEO, Search engine, Page Rank, indexing, inbound links, Directory Submission on May 07, 2008

There are a great number of out to date or invalid SEO advice out on the web and information which if acted upon, can result in your pages being banned from Google. I hope the SEO tips mentioned below will assist you to have a basic understanding of how to create human friendly web pages so that they can easily be understood by the most popular search engines. Although, there are thousands of search engines but only two of them will bring you most of the traffic. They are Google and Yahoo. MSN is coming up the ladder as well. We'll have to keep an eye on that one.

This blog is aimed to provide you some simple DIY tips to get better SEO.

• To rank well for ANY keyword, you need to create quality and original content, based around the keyword and then have a number of links pointing to that page with that keyword embedded in the hyperlink. How many links? Well, the more competitive the term, the more links you will need. Please repeat that phrase until it sinks in. That really is the key.

• Never use exact title tag on each and every page of your website because search engines may conclude that all the pages of your website contain same content and many of your website pages will not be indexed. We suggest you to use headline of the concerned page as the tag. This will help robots of search engines to know the exact content of the various pages that should be certainly different. Try to place the headline within h1tag because this practice makes the headline just like title tag.

• It is must to insert keywords in title tag. It helps search engines to know about the theme of your page. The tag title should be located at top right side of the page along with head tags. Presence of primary keyword or related phrase greatly enhances the ranking of your website and you succeed to attract more traffic towards your site.

• As far as possible, use the same primary keywords to interlink various pages of your website. If possible, try to insert more keywords in the provided links.

• The text of title tag should be a part of the text of that page. Don't use those keywords in title tag that are not used in text of relevant page. Using same text in h1 tag tells the reader that he has clicked correct link and will get the right page, he wanted. Search engine robots also like this practice because now a relation between title and headline of the page makes their task easy.

• Use the keywords throughout the article evenly instead of using all of the keywords in a particular part of article. However, you can highlight the main keywords to attract the readers but don't do this more a certain limit otherwise it will reduce the impact of keyword. It is better if you could use primary keywords in sub-headings.

• Don't spam description by repeating the same words. Try to keep the content of the pages simple i.e. don't use too many links and sublinks or sections.

• A doorway page is designed for search engine robot only not for the readers, so avoid using doorway pages. It is better to place a reader friendly index telling all about the page content in one go.

• Insert tag title within HTML of text link to enhance the accessibility of that link and specific page. You can use navigation bar either on the right or left side of the page. Avoid the use of images for directing the traffic to other pages.

• If there are images on your pages, use alt tag. Alt tag method helps the search engine robot to find the desired pages more easily.

• If you are a small business, try to submit your web content to search engine by yourself instead of doing this through professional agencies. If you are a medium to large business, it be be cost effective to hire a professional SEO agency, which could amount to 25,000$ + per client.