Posted by: Investors Lounge Online in Yahoo, website, Tools, Technology, syndication, SEO, Search engine, Page Rank, Marketing, indexing, inbound links, Google, Directory Submission, Blogging on
Jul 22, 2008
Blogging is everywhere. It seems everyone has a blog or is blogging about something at any given time. It is the new e-mail, even better than texting because your words are alive in cyberspace. The corporate world has turned to blogging as a means of creating online marketing tactics; artists use it as a form of self-promotion and retailers use blogging as means to influence branding of products. It is all about presentation and audience participation. With all this in mind, it is an expected behavior of marketing gurus.
Blogs have popped up for everything from real estate, movies, self help, food to books. The list goes on and on, changing daily as social interaction changes between people, consumers and anyone on the ‘Net' who will listen. Pretty soon people will not even need to leave the house! This might be a good thing with the price of gas but blogging is changing the very face of the world. So what is going on with yours because I really want the 411? What makes a blog? What is it any way and why should we care because Proctor and Gamble told us or Miley Cyrus has one and so does every other teen?
A blog is just like a diary, journal, your thoughts, a website. It needs to be built and maintained. Much like a ‘Field of Dreams' it gets much of its background history from journaling online. Instead of the traditional diary locked and thrown under the mattress, one has an e-journal now a days. But what makes one blog better than another? Do you really want to know about every second of my day, what we ate for dinner last night or what I think about "How I met your mother." A blog is all about the traffic just like a website and well, if yours is boring then, need I say more?
Here you will receive a brief tutorial on how to improve your search engine rankings through revamped internal, incoming, and outgoing links. Link popularity plays a large part in this revamp.
Every link that leads to your site or from your site, improves its link popularity. This is most likely the best way of maintaining relevance on the Internet and leading traffic to your site.
Link popularity rankings can be determined by the check list we provide for you here. This will allow you to gauge just how popular your site is on the search engines.
As mentioned previously, the three components that lead to link popularity are internal, incoming, and outgoing links.
1. Internal Links
Why do you want your business to get listed in a web directories? If you don't know the answer to that question, you could be missing out on a big opportunity to drive traffic to your blog or website.
Before you start, it's important to know what a web directory is. Think of it as being like the telephone yellow pages, only for websites instead of for phone numbers. A web directory contains links to websites and divides those links into categories and sub-categories.
Next, it's important to understand why you should submit your website to a directory. The reason you should do this is to give your website credibility with major search engines. One-way search engines determine the legitimacy of a website is to count the number of one-way links. A link on a website that directs traffic to your website is called a one-way link. The more one-way links, the more credibility your website gains.
Suzie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google.com. She wants to buy Real Estate in the Bay Area, and you have just written San Francisco Real Estate Market for Buyers and Sellers. Luckily, for you, Google and other search engines exist for one simple reason: to help people like Suzie find your Web site.
Google shows 20,200,000 resources on "Real Estate in the Bay Areas." Unless she finds what she wants on the first page, (or in the top 10 results), odds are she won't find your Web site - especially if it's listed as the 124th result!
The million-dollar question: How do you ensure that Suzie finds your Web site, given the googolplex of possibilities? You might have heard a lot about "search engine optimization," "ranking analysis" and "algorithms." All of this may sound complex at first, but it simply becomes a three-step process.
The first thing to remember is that search engines only show Web sites it has on record. Make sure to submit your site to key search engine directories. Get listed in the following directories: dmoz.com, yahoo.com, zeal.com, joeant.com, etc. You can do this - you need not hire someone.
There are a great number of out to date or invalid SEO advice out on the web and information which if acted upon, can result in your pages being banned from Google. I hope the SEO tips mentioned below will assist you to have a basic understanding of how to create human friendly web pages so that they can easily be understood by the most popular search engines. Although, there are thousands of search engines but only two of them will bring you most of the traffic. They are Google and Yahoo. MSN is coming up the ladder as well. We'll have to keep an eye on that one.
This blog is aimed to provide you some simple DIY tips to get better SEO.
- To rank well for ANY keyword, you need to create quality and original content, based around the keyword and then have a number of links pointing to that page with that keyword embedded in the hyperlink. How many links? Well, the more competitive the term, the more links you will need. Please repeat that phrase until it sinks in. That really is the key.
- Never use exact title tag on each and every page of your website because search engines may conclude that all the pages of your website contain same content and many of your website pages will not be indexed. We suggest you to use headline of the concerned page as the tag. This will help robots of search engines to know the exact content of the various pages that should be certainly different. Try to place the headline within h1tag because this practice makes the headline just like title tag.
- It is must to insert keywords in title tag. It helps search engines to know about the theme of your page. The tag title should be located at top right side of the page along with head tags. Presence of primary keyword or related phrase greatly enhances the ranking of your website and you succeed to attract more traffic towards your site.
- As far as possible, use the same primary keywords to interlink various pages of your website. If possible, try to insert more keywords in the provided links.
- The text of title tag should be a part of the text of that page. Don't use those keywords in title tag that are not used in text of relevant page. Using same text in h1 tag tells the reader that he has clicked correct link and will get the right page, he wanted. Search engine robots also like this practice because now a relation between title and headline of the page makes their task easy.
- Use the keywords throughout the article evenly instead of using all of the keywords in a particular part of article. However, you can highlight the main keywords to attract the readers but don't do this more a certain limit otherwise it will reduce the impact of keyword. It is better if you could use primary keywords in sub-headings.
- Don't spam description by repeating the same words. Try to keep the content of the pages simple i.e. don't use too many links and sublinks or sections.
- A doorway page is designed for search engine robot only not for the readers, so avoid using doorway pages. It is better to place a reader friendly index telling all about the page content in one go.
- Insert tag title within HTML of text link to enhance the accessibility of that link and specific page. You can use navigation bar either on the right or left side of the page. Avoid the use of images for directing the traffic to other pages.
- If there are images on your pages, use alt tag. Alt tag method helps the search engine robot to find the desired pages more easily.
- If you are a small business, try to submit your web content to search engine by yourself instead of doing this through professional agencies. If you are a medium to large business, it be be cost effective to hire a professional SEO agency, which could amount to 25,000$ + per client.
